Best Marketing Campaign

Award Criteria and Eligibility

This Award is open to any organisation that is operating in Fife, and that can demonstrate measurable success in planning and executing a compelling marketing campaign in the last year.

Winning this Award requires you to show that you effectively used all the resources available within your organisation to achieve demonstrable results in line with, or exceeding, your initial objectives.

Guidance Notes

Read the question carefully so you understand what you are being asked.

The word limit for each question is a maximum – don’t feel that you have to use all the words allotted.

The application form is not a grammar test – don’t worry about how good your writing skills are – just concentrate on getting your message across.

Use bullet points if that will help – it will also help you stay within the word limit. 

Don’t use jargon – the judges may not know what it means.

Use examples to demonstrate your claims.   The use of relevant statistics can also help to highlight your achievements but don’t use too many.

The judges are looking for evidence of your passion and enthusiasm, as well as your financial and operational achievements.  

Don't assume that other companies will have an application that is stronger than yours be confident and apply.