Measure your Digital Awareness - Free Workshop for Tourism Sector

Tuesday, 5 January 2016

Worried your prospects and fans are leaving Facebook for Instagram? Are you attempting to take on-line bookings but no one is biting? These subjects and more will be discussed at this Measure your Digital Awareness workshop.

The workshop organised by the Fife Tourism Partnership will cover a broad range of topics, from the latest social media platforms to the importance of good design.

Topics include:

  • The ever evolving world of social media platforms, looking at Snapchat, Facebook, Periscope, Twitter, Instagram... to name but a few!
  • The impact of increased mobile usage on user experience expectations and search engine optimisation.
  • How using good design can be persuasive and help convert customers.
  • How to source engaging content.
  • The importance of a digital strategy and a methodology to work to.

Outcomes: By attending this session you will understand if you are using the correct platforms to engage with your key audiences and the tools available to measure return on investment.

BRING YOUR OWN DEVICES (LAPTOPS, SMARTPHONES, TABLETS) TO ACCESS THE DIFFERENT PLATFORMS AND TOOLS ON THE DAY!

There are two workshops happening in Fife with the first on 20th January 2016 from 10:30 to 13:30 at:

The Old Manor Hotel
Leven Road
Lundin Links
KY8 6AJ

To book on this free workshop, please click here.

The second workshop is taking place on 29th January 2016 from 10:30 to 13:30 at:

Vine Conference Centre
131 Garvock Hill
Dunfermline
KY11 4JU

To book on this free workshop, please click here.

The Digital Tourism Scotland (DTS) Programme is a coordinated digital support programme developed to support the tourism sector.

The programme is a partnership and developed with Scottish EnterpriseBusiness GatewayVisitScotlandHighlands and Islands EnterpriseScottish Tourism AllianceScottish Government, and Skills Development Scotland.

- See more at: http://www.fifetourismpartnership.org/news/measure-your-digital-awareness-free-workshop/#sthash.bNamZXmT.dpuf