Fife Housing Group see success in 'Give a kid a coat’ campaign

Following the huge success of last year’s initiative, when they were able to help keep almost 500 children a little bit warmer over winter, Fife Housing Group were delighted to be a position to run their ‘Give a kid a coat’ campaign again.

This simple concept where pre-loved coats and jackets are donated and then distributed to less fortunate children in the local area has, once again, been embraced by the good people of Fife, seeing them collect an incredible 1,300 plus coats this year!

Chief Executive, Nicki Donaldson, explains why the organisation were so keen to keep the campaign going for another year, ‘This colleague-led initiative was launched last year, as part of our commitment to giving something back to tenants and local communities, and we were absolutely blown away by the response we received.

‘The incredible generosity of the people of Fife, and beyond, meant that lots of children went to school in a cosy new coat last year, however, there are still thousands of children in Fife living below the poverty line, with their parents and carers struggling to make ends meet.

‘As such, we were keen to try and reach even more of those families who would most benefit from having one less cost to cover this year and are thrilled to have been able to work with local social work teams and support services, such as Women’s Aid, Fife Gingerbread, Café Inc and the Cottage Family Centre, to distribute ALL of the coats we collected to kids who really needed them.’