Maggie’s Virtual Elf Family Fun Run boosted by matched donation

Monday, 11 January 2021

On Sunday 6th December dozens of Christmas Elves took to the streets of Fife to help spread a little festive cheer, all with the goal of supporting Maggie’s. They walked, ran, hopped, skipped and jumped their way around routes of their choice as part of the charities first ever Virtual Elf Family Fun Run.

Collectively, those taking part managed to raise an incredible £5,000 for the centre, but there was more Christmas joy on the way for Maggie’s. As Promised, Smith Anderson Group Limited matched all the money raised, handing over another £5,000 in recognition of the work done by the charity as well as the efforts of those who took part. In total, with a few late donations added to the coffers, £10,478.00 was raised through the challenge.

Adam Kent, Centre Fundraising Manager at Maggie’s Fife said: “We’re absolutely delighted at the success of our first ever Virtual Elf Family Fun Run. It was so great to see so many people dressed up and motivated to support the centre in such a fun way. All of the centre team got involved too, including myself, which was a good laugh for our friends, families and neighbours. There’s no doubt that Smith Anderson’s pledge to match all funds raised made a huge difference to the campaign. I know of many people who donated who gave a little more than they might have otherwise, in the knowledge that their money would in effect be doubled. It was a really great way to drum up extra support and we’re grateful for the generosity of everyone at Smith Anderson Group, who’s continued backing helped this campaign to be so positive”.

Olivia Slater, Sales Director at Smith Anderson said: “We love being able to work with this amazing charity and had great fun doing the Elf event. Maggie’s Fife has an incredible team in Kirkcaldy who have supported many of our employees over the last decade and we are delighted to give them our ongoing support as our chosen charity”.

During lockdown Maggie’s has been supporting people with cancer by phone, email and digitally. This support helped people from across the UK 60,000 times during lockdown.

The centres are open to see people by appointment and limited drop ins, for those who are visiting hospitals.  This support will run alongside our ongoing phone, email and digital support.

Maggie’s Fife relies almost entirely on voluntary donations to be able to offer this high quality, professional support.