Genoa Black launches its marketing division as G2B

Following the successful launch of Genoa Strategy in April, Genoa Black is now proud to announce a fresh and bold rebrand of its marketing and brand division as G2B. The company has had a very exciting year so far and the launch of G2B is just the next step as the company focuses now on clearly promoting its strategic brand marketing and design capabilities.

G2B: the new brand focuses attention on what is important to us, working closely with [B2B] businesses whilst retaining a nod to our Genoa Black [GB] roots.

G2B works with clients to CREATE superior brands based on sound brand and marketing strategy.

A core offering is being able to ACTIVATE that marketing or brand strategy, everything from digital development, content writing & management, PR and internal communications. And all with an eye to achieving commercial IMPACT for our clients.

G2B understand the current challenges and opportunities facing B2B business leaders and, aligned to sister division - Genoa Strategy, this highly experienced team don’t just pay lip service to B2B strategy, they live and breathe it. A pretty compelling combination that has led to an 80% client referral rate and, more importantly, a solid base of retained clients who are happy to recommend G2B as leading B2B experts in strategic brand, marketing and design.

The team are expert in aligning a business brand to the business strategy, but in an impactful and tangible way that drives business performance. Understanding that clear return on investment is vital for business leaders, coupled with close and honest relationships and the mix of services for which we are now recognised is the key to our successful relationships.

Fiona Simpson, Associate Director, says:

‘This rebrand is a clear illustration that a regular pause and stock take of your marketing strategy will ensure that your brand is aligned to your business strategy and is consistent with your ethos. It shows that all businesses need to ensure that marketing strategy and business strategy are complementary as this will ensure the business is fit for future success.’

Emily Ramsay, Head of Design, says: ‘With an eye-catching evolved visual identity and a new logo, G2B now visually represents its bold and innovate approach to working with B2B businesses whilst retaining a common thread to its roots and its main client sector base.’ This look highlights a confidence in our existing successes and our substantial track record in B2B work for our client.’

Our portfolio of brand, marketing and design work speaks for itself so have a look at some of our campaign work on our website.

For more information, email Gaynor Duthie, Managing Partner [[email protected]] or call on 0131 285 2720.