International Trade Pathway - Marketing Your Business Overseas - Reaching the right Audience
St Andrews Management Centre Ltd
14 St Catherine Street
CUPAR
Fife
KY15 4HH
United Kingdom
14 St Catherine Street
CUPAR
Fife
KY15 4HH
United Kingdom
20th August 2025 | 09:30-16:00
Fife International
Training
Fife Council, Economic Development (InvestFife), in partnership with Fife Chamber, Business Gateway Fife and SDI are delivering a programme via St Andrews Management Centre to support those already exporting and those looking to access new markets.
Morning Session
Morning Session
- Developing an export business plan
- Setting pricing and payment terms for international customers
- Understanding supporting documents for Customs Declarations (invoices, packing lists, Certificates of Origin)
- Partnering with Freight Forwarders, Chambers and logistics providers
- Securing trade finance and managing currency risks
- International Market Research techniques
- Adapting your product/service for overseas markets
- Digital marketing strategies for export growth
- Building trust: Networking and relationship building in new markets
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