Scottish Enterprise International Trade Events and Support Update

26th September 2017

Please see below list of upcoming Scottish Enterprise international events. All events can be booked via www.scottish-enterprise.com/events or by calling 0845 607 8787 or email: [email protected].

EVENTS & WORKSHOPS

26 SEPTEMBER 2017 - India emerging opportunities

Webinar Online

Overview: Learn about India’s economic growth and find out about supply chain opportunities in India and market entry support for Scottish businesses.

Target Audience: Open to all Scottish companies with international growth ambitions.


27 SEPTEMBER 2017 - Preparing to Export introductory workshop

Business Gateway Clackmannanshire, Alloa Business Centre, Alloa

Overview: This is an introductory workshop on exporting. It covers areas such as market entry options, international marketing, developing your international pricing policy and creating your export plan. In order to attend you will need to sign up for this workshop by 20 September 2017.

Target Audience: Open to all Scottish businesses with international growth ambitions. Not for intermediaries or suppliers of international trade services.


04 OCTOBER 2017 - Dumfries Business Development Day with eCommerce experts including Google

Easterbrook Hall, Dumfries

Overview: Join practical sessions throughout the day to hear from eCommerce expert Stephen Whitelaw on Attracting international customers: SEO and Social Media and The Future of the Web. Hear from Google on How to Tell Your Story Online and Reach New Customers Online.

Target Audience: Open to all Scottish businesses with international growth ambitions.


05 OCTOBER – 09 NOVEMBER 2017 - Build on your export success

The Hub, Aberdeen Energy Park, Aberdeen

Overview: Our intermediate level Preparing to Export programme will help you grow your export business with a peer group of Scottish exporters. Delivered over 4 days, the programme will help your company enter new export markets and grow existing markets.

Target Audience: Open to all Scottish companies with international growth ambitions. Not for intermediaries or suppliers of international trade services.


06 OCTOBER 2017 - Online Marketplaces: Your shop window to the world

Business Gateway, Dundee

Overview: How do you know which eMarketplace is the best fit for your business? This workshop will help you increase your sales by finding the best places to engage with customers online, including Amazon, eBay and Alibaba.

Target Audience: Open to all Scottish businesses with international growth ambitions.


12 OCTOBER 2017 - How to develop an international digital strategy

Jurys Inn, Aberdeen

Overview: This workshop helps you develop your online strategy for growing your business internationally. The tips and advice also covers mobile technology, and you’ll have a chance to learn how to integrate your online strategy with your wider marketing strategy.

Target Audience: Open to all Scottish businesses with international growth ambitions.


12 OCTOBER 2017 - Business opportunities in Finland

Webinar Online

Overview: Join this insightful webinar to find out about fresh opportunities to grow your business in Finland.

Target Audience: Open to all Scottish businesses with international growth ambitions.


17 OCTOBER 2017 - Online security and fraud prevention with international trade

Scottish Enterprise, Edinburgh

Overview: This practical session will cover how to secure your business online when conducting international trade, including how to secure your customers’ data and how to mitigate cyber risks when dealing with other countries.

Target Audience: Open to all Scottish businesses with international growth ambitions.


25 OCTOBER 2017 - How to develop an international digital strategy

Falkirk Stadium, Falkirk

Overview: This workshop helps you develop your online strategy for growing your business internationally. The tips and advice also covers mobile technology, and you’ll have a chance to learn how to integrate your online strategy with your wider marketing strategy.

Target Audience: Open to all Scottish businesses with international growth ambitions.


26 OCTOBER 2017 - Selling Alcohol Online to Overseas Customers

Webinar Online

Overview: This webinar is important for Scottish companies in the drinks industry to attend. The webinar seeks to inform participants about the factors which should be considered when selling online to customers located overseas. Issues explored include direct selling regulations, online marketplaces, fulfilment, excise & duty and regulatory compliance.

Target Audience: Open to all Scottish businesses in the drinks industry.


31 OCTOBER 2017 - Scot Export 2017

Hilton Doubletree, Glasgow

Overview: Book your fully funded ticket to Scot Export 2017 to fast-track your business abroad. Whether you are new to exporting or already trading overseas, we can help you develop an export plan, research new markets, grasp fresh opportunities and guide you through potential challenges.

Target Audience: Open to all Scottish businesses with international growth ambitions.


02 NOVEMBER 2017 - Attracting international customers using SEO and social media

Scottish Enterprise, Atlantic Quay, Glasgow

Overview: Learn about Search Engine Optimisation (SEO) strategies for your website and engaging with customers online. It also covers how to develop your social media channels for an international audience and how to use data to improve your website’s effectiveness.

Target Audience: Open to all Scottish businesses with international growth ambitions.


09 NOVEMBER 2017 - Attracting international customers using SEO and social media

Scottish Enterprise, Glenrothes

Overview: Learn about Search Engine Optimisation (SEO) strategies for your website and engaging with customers online. It also covers how to develop your social media channels for an international audience and how to use data to improve your website’s effectiveness. This workshop is hosted by Scottish Enterprise and Fife Council as part of Fife Business Week.

Target Audience: Open to all Scottish businesses with international growth ambitions.


14 NOVEMBER 2017 - Attracting international customers using SEO and social media

Business Gateway, Dundee

Overview: Learn about Search Engine Optimisation (SEO) strategies for your website and engaging with customers online. It also covers how to develop your social media channels for an international audience and how to use data to improve your website’s effectiveness.

Target Audience: Open to all Scottish businesses with international growth ambitions.


29 NOVEMBER 2017 - Online Marketplaces: Your shop window to the world

Business Gateway, Stirling

Overview: How do you know which eMarketplace is the best fit for your business? This workshop will help you increase your sales by finding the best places to engage with customers online, including Amazon, eBay and Alibaba.

Target Audience: Open to all Scottish businesses with international growth ambitions.


31 JANUARY 2018 - Online security and fraud prevention with international trade

Business Gateway Clackmannanshire, Alloa Business Centre, Alloa

Overview: This practical session will cover how to secure your business online when conducting international trade, including how to secure your customers’ data and how to mitigate cyber risks when dealing with other countries.

Target Audience: Open to all Scottish businesses with international growth ambitions.


28 FEBRUARY 2018 - Attracting international customers using SEO and social media

Falkirk Stadium, Falkirk

Overview: Learn about Search Engine Optimisation (SEO) strategies for your website and engaging with customers online. It also covers how to develop your social media channels for an international audience and how to use data to improve your website’s effectiveness.

Target Audience: Open to all Scottish businesses with international growth ambitions.


MARKET VISITS

06 NOVEMBER – 08 NOVEMBER 2017

Multi sector market visit to the USA

Chicago

Overview: Join this multi sector market visit to Chicago with the opportunity to extend the visit to Kentucky or Denver. The visit will consist of market briefings from local partners, as well as a legal overview and financial considerations for trading in the USA.

Target Audience: Open to all Scottish businesses looking to enter the USA market.


25 NOVEMBER – 30 NOVEMBER 2017

Middle East Market Visit

Dubai, Abu Dhabi and Kuwait

Overview: Fast track your business in the Gulf region by joining a Scottish delegation on our market visit to Dubai and Abu Dhabi with optional extension to Kuwait.

Target Audience: Open to all Scottish businesses with desire and capacity to extend their exports in the Middle East.


In 2018 we plan on running market visits targeted at new exporters to “easy to enter markets” including Italy, Spain, Iceland, Switzerland, Poland, Norway and Sweden. If you would like to find out more about these market visits please email: [email protected]


EXPORT SERVICES

All export services can be accessed via the doing business outside of Scotland section of the site: www.scottish-enterprise.com/international

Export Advisory Service: www.scottish-enterprise.com/exportadvice

International Market Research Service: www.scottish-enterprise.com/market-research

Events: www.scottish-enterprise.com/events

ExportSavvy (online tool): www.exportsavvy.co.uk/scotland/web

All events can be booked via www.scottish-enterprise.com/events or by calling 0845 607 8787 or email: [email protected].

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