Genoa Strategy makes key London and Houston hires to boost international growth

4th October 2021

Scots business strategists Genoa Black have made three key hires to boost international growth.

The Edinburgh firm, which launched their Genoa Strategy management consultancy division earlier this year, has brought on board senior talent from London, Houston and Edinburgh – including former Sony Sales and Marketing Vice-President, Tim Stokes – to win new clients overseas.

The new posts follow strong growth abroad, with increased profits and a £300k international order book – in markets including USA, Singapore, the Middle East and Europe – forecast to reach £500k by the year end. Recent new clients include multinationals Danfoss and trade body Scottish Renewables.

Tim Stokes will head up the firm’s London offering with a focus on emerging markets including Asia, Latin America, Middle East and Russia, whilst Sara Macauley joins from Houston, where her long experience in banking and oil and gas, gained in Scotland and Singapore, will drive growth stateside.

Tim Stokes, International Strategy Director, says:

“Twenty years spent growing Sony Interactive Entertainment across the globe has given me a deep understanding of the complexities of international expansion. I will be leveraging all my expertise in emerging markets to the benefit of Genoa Black’s full client portfolio. In the current context of the Covid recovery and Brexit, I will undoubtedly be focused on the need to help leaders de-risk decision making and capitalise on the growth that does exist across key industry sectors.”

In Edinburgh, Viv Sutherland joins the team as UK Strategy Director, bringing a track record in marketing, sales and business development for firms including Hewlett Packard, Lloyds TSB and Matalan. Her role is to win business in financial services, retail, technology and construction.

Commenting on the hires, Genoa Strategy Director of Strategy Rob Potter[pictured] says:

“Our expertise is working with clients to understand their challenges and offering strategies which help them develop robust, sustainable, future-proof businesses.

“Tim, Viv and Sara are recognised experts who bring deep sector knowledge as well as hands-on experience of strategy and execution that will help us deliver value to clients and expand our offering to new markets and sectors.”

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