LinkedIn is no longer seen as that fusty old platform used solely for connecting with colleagues and browsing job opportunities...

As the largest B2B social platform on earth, and with a whopping 1.6 billion users visiting the site each month, LinkedIn has become an indispensable tool for business owners, entrepreneurs and professionals to grow their brands and expand their networks.

With that in mind, this week's edition of Inside Track shares expert tips and strategies on how LinkedIn can boost your brand’s online visibility.

Are you ready to level up your LinkedIn? Let’s dive in!

LinkedIn Marketing: A B2B Powerhouse

LinkedIn is the world's biggest professional networking site, boasting over 1 billion members globally.

And whilst it might not get the acclaim of TikTok or Instagram, it’s an important platform that you shouldn’t miss out on, especially when you want to harness the power of B2B marketing.

Some compelling statistics to further highlight the importance of LinkedIn for professionals and business owners include:

• 40% of LinkedIn users engage organically with a page every week.

• LinkedIn has 1.6 billion visitors every month.

• LinkedIn is the most trusted platform by brands.

• Pages that post weekly can generate 5.6x more followers.

• LinkedIn drives more high-quality leads, according to 40% of marketers.
  
  Source: HootSuite

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Tips and Strategies for Boosting Your Brand on LinkedIn

As you can see from the statistics earlier, LinkedIn is absolutely a powerful tool for business growth! It has the potential to transform your marketing strategy and propel it to new heights.

Here are some tips and strategies to help you make the most of your LinkedIn presence:

• Optimise your posts and profile

First things first: make sure your LinkedIn profile and posts are fully optimised. Did you know that pages with complete information get 30% more views than those without? It's a big deal!

Make sure to add a descriptive headline, an optimised banner that shows your value, relevant keywords, and custom buttons to make your profile stand out. For businesses, it’s best to create a company page instead of using a personal profile, so you can leverage LinkedIn’s marketing tools designed specifically for businesses.

• Have a clear marketing strategy

Next up, you need a clear marketing strategy. Define your goals—are you aiming to increase brand awareness, generate leads, or establish thought leadership? Do you plan to create ads in the future? How much budget do you have in mind?

These are some of the questions you should consider when creating your strategy. Keep in mind as well to tailor each content you create based on your goals.

• Maintain a consistent publishing schedule

Consistency is key in the world of LinkedIn. Maintain a regular publishing schedule to keep your audience engaged and informed.

Whether it’s daily, weekly, or bi-weekly, choose a frequency that works for you and stick to it. Consistent posting helps build a reliable presence and keeps your audience coming back for more.

• Strategic & thoughtful outreach

Many LinkedIn Gurus will argue that outreach and network building is THE most important part of growing on LinkedIn, and it's hard to argue with them. By making thoughtful and value-led comments daily, not only will you expand your network and create meaningful connections, but your profile will also become increasingly visible on the platform.

For optimal results, we suggest creating a daily engagement strategy where you reserve 15-30 mins per day for commenting and interacting with your network and ideal customer types. You can even break up your engagement into categories, such as:

• Competitors/peers in your space
• Big players/creators related to your niche
• Your personal network of friends and colleagues
• Potential clients / your ideal customer.

If you do this consistently, we can guarantee your profile will gain more traction over time.

• Respond to all comments and DMs

Always respond to comments and direct messages to show that you value your audience and community. It’s a great way to build relationships and trust with your followers. If people are taking the time to leave comments on your posts, be sure to respond in a thoughtful and meaningful manner.

Plus, LinkedIn’s algorithm prioritises high-quality posts with higher engagement, so every interaction counts!

• Use hashtags strategically

Hashtags aren’t exclusively for Twitter anymore. All platforms are now actively using it, including LinkedIn! Hashtags help categorise your content, making it easier for people interested in those topics to find you.

Research and use hashtags that are popular in your industry to maximise your visibility.

20 STEPS TO A BETTER LINKEDIN PROFILE

How Inspire Can Help

At Inspire, we understand the power of LinkedIn and how it can transform your business. Our Visibility Team is here to help you navigate the world of LinkedIn marketing to achieve positive results for your business or personal brand.

With our in-house copywriting and graphic design skills, as well as our social media expertise and paid-ad services, we can help you and your business excel on LinkedIn. So, if you want to take your LinkedIn presence to the next level, let’s chat!

Just click below to reach out to me directly and I’ll be happy to discuss more on the topic. Speak soon!

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