Chat Marketing encourages Fife businesses to focus on LinkedIn

20th July 2020

Now some businesses have been given the green light to open their doors again, it is imperative that they maximise every resource available.

With 89% of B2B marketers using LinkedIn for lead generation purposes and having a presence in 200 countries worldwide (including China), the world’s largest professional network is well worth focusing on.

Chat Marketing’s Managing Director Alan Martin commented, “LinkedIn is a powerful platform but there are a lot of people that are just not using it to its full potential. In fact, according to Linkedin only 51% of users have even completed their profiles”.

Alan went on to say “data shows that users with fully completed profiles are 40X more likely to receive opportunities than those that don’t, so that means that there are a lot of opportunities out there for those that take the time to optimise their profiles”.

To encourage more people to fully complete their profile and discover just how powerful a marketing tool LinkedIn can be, Alan is hosting a free 5-Day ‘All Star Profile Challenge’ designed to help people achieve the ‘All Star’ badge of honour, which is the top rank of profile strength.

There are 5 levels of LinkedIn profile strength; beginner which is for less than 50% completion; Intermediate which is 50% completion; Advanced which is 75% completion; Expert which is 90% completion, and All-Star which is 100% completion.

The All-Star Challenge starts on Monday 27th July and each day there will be a short live training session delivered via Zoom at 10.30am, with the replay being made available later in the day for those who are unable to attend live or want to watch it again.

To incentive things even further, Alan is offering the chance for one lucky participant to win a free LinkedIn Profile Review and follow-up consultation with him, worth £150+VAT, drawn from those who post their “homework” in the Facebook Group for the Challenge.

Anyone interested in joining the Challenge should register by visiting

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