Guide to Successful Landing Pages: Tips and Tricks Inside! - Inside Track with David Dwyer

28th June 2024

How to Create Pristine Landing Pages

Welcome to the latest edition of Inside Track, where we’ll dive into the world of landing pages. 77% of businesses use a landing page as their homepage, which is why they are a crucial touchpoint in your digital marketing strategy.

A well-crafted landing page can turn curious visitors into loyal, paying customers. It will be their guide in seamlessly navigating your site from curiosity up until commitment.

If your business has an strategic, well-crafted landing page, you can boost your conversions and engage your audience effectively without putting in the hard work for every sale.

Today, we’ll explore five best practices for creating landing pages that will attract visitors and encourage them to take action.

Let’s get started and unlock the full potential of your digital presence!

5 Best Practices for Great Landing Pages

Creating an effective landing page is both an art and a science. From catching a visitor's eye to guiding them towards a desired action, each element plays a crucial role.

Below I've shared five tips to help you build a well-crafted landing page for your business!

1. A Clear and Compelling Headline

First impressions count, and your headline is your landing page’s first impression. It needs to be strong, attention-grabbing, and instantly convey the main benefit or value proposition of your offer.

Some tips on writing a good headline for your landing page include:

  • The average length of an effective heading is 44 characters long. Include “you” or “you're” to add a personal touch to your readers.
  • 36% of readers will most likely read headlines with numbers. Add numbers to attract the attention of your visitors.

  • Focus on the benefit and make it clear to the reader what they are getting out of the offer
  • Make sure to utilise A/B testing to see which headline performs better to increase conversion rates.

2. Relevant Content

When it comes to landing page content, less is often more. Keeping your landing page copy around 250-300 words is important, as readability increases when content is kept short.

Visitors should immediately understand how your product or service addresses their pain points and provides a solution. Avoid unnecessary jargon and fluff. Focus on delivering clear, impactful messages that resonate with their needs.

Additionally, aside from relevance, adding colourful visuals to your content can encourage readers to read your content.

3. Stron Call-to-Action (CTA)

A well-crafted CTA should be clear, concise, and compelling. It should urge your visitors to click on it to sign up, make a purchase, or download a resource.

Place it where visitors can easily find it, ideally above the fold. Use contrasting colours to make it stand out.

But don’t focus too much on the position and colour. The wording is the most important part of your CTA. It should be customised, action-oriented and benefit-focused, since personalised CTAs perform 202% better than the generic ones.

With these elements in place, your CTA will effectively guide users towards conversion.

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4. Social Proof

Online reviews increase sales conversions by 270%. Testimonials and reviews from satisfied customers provide real-world validation of your offering.

Including security badges and certifications also reassures visitors that their data and transactions are secure.

By showcasing these trust elements, you create a more persuasive and reliable landing page, making it easier for visitors to take that crucial next step.

5. User Experience

A clean, visually appealing design is also crucial for a successful landing page. It can capture interest and instil confidence in your visitors.

Additionally, it's essential to make your landing page mobile-optimised, as 86% of successful landing pages are easily accessible through mobile devices.

Fast load times are equally important. You don’t want to frustrate your visitors with a sluggish page that can make them leave your site and lead to high bounce rates.

By focusing on design and user experience, you create a seamless and engaging journey for your visitors, ultimately driving higher conversion rates.

UX DESIGN PRINCIPLES TO BE AWARE OF

How Inspire Can Help

Here at Inspire, we understand the intricacies of crafting high-converting landing pages. My team has the expertise to create visually appealing, user-friendly landing pages tailored to your business needs.

Whether it's designing a compelling headline, crafting concise and relevant content, or optimising the overall user experience, we've got you covered.

If you need advice on how to improve your landing pages or want to delve deep into each practice mentioned throughout this article, feel free to connect with me via e-mail.

I’d be happy to chat and continue this conversation further.

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