Creating sustainable adventures across East Fife

Greener Kirkcaldy is working with The East Neuk 50 Cycle Route (CIC) to carry out awareness raising and outreach to businesses, localities and local organisations about the East Neuk 50 Cycle Route - and make recommendations for future opportunities.

The East Neuk 50 Cycle Route Community Interest Company (CIC) aims to establish a 50-mile sustainable tourism cycle route from Kirkcaldy railway station, around the East Neuk of Fife, up to Tayport, before ending at the train station in Dundee. This route will encourage geographic spread around the region. Currently, limited sections of the route are off-road, but ultimately, the intention is for the entire route to be separated from vehicles, thereby having wider user appeal.

The route is expected to be a hit with visitors to Fife, adding value to the Fife tourism offer. Consumer research in 2021 has shown high levels of interest in cycling the route, with over half finding it ‘very appealing’. The route's appeal is not limited to road cyclists but also extends to families and casual cyclists, making it a truly inclusive project.

The route will be designed in such a manner as to take it close by attractive locations and businesses in the area including through the villages, harbours, farm shops, historic locations and viewpoints rather than offering only a fast road cycle which may appeal to a relatively limited market.

Based on available data, it is estimated that the EN50 could generate up to £7m in visitor expenditure based on usage levels, with around 80% of the expenditure accruing from staying visitors. Direct expenditure could support up to 100 FTE jobs and up to 167 FTE through direct and indirect expenditure impacts.

We invite you to contact us. We are interested in your opinions on this cycle route and how it can benefit your business. We are also holding an in-person event where we can talk to you directly.

https://eastneuk50.org/

[email protected]