Curiosity Clicked the Link

29th September 2023

Ever found yourself pondering life's big questions during those wee hours? Or perhaps musing over the peculiar habits of the local wildlife? Well, it seems we're a curious bunch, and our digital searches are testament to that.

In this edition of Inside Track, I'm whisking you away on a journey through Google's top questions. Along the way, we'll sprinkle in some golden nuggets that could just be the secret sauce your digital strategy has been craving.

We're All in the Same Boat

In the UK, the term 'cozzie livs' has become a colloquial expression representing the cost of living crisis affecting many of us. It was also one of the nation's top searches, along with:

  • “How much can I borrow for mortgage”
  • “How much is my house worth”
  • “How much is my car worth”
  • “How much tax will I pay”
  • “How much mortgage can I get”
  • “How much can I borrow”
  • “When is the next cost of living payment”

For SMEs, this presents an opportunity to empathise and offer solutions that resonate with the current sentiments of the community.

Understanding the pulse of the nation through such terms can help businesses align their services and products with the needs and concerns of the people. It’s about forging genuine connections and being a source of support during trying times. After all, addressing real-world issues can build trust and loyalty among your audience.


The 'How-to' Gold Rush

The 'how-to' category is buzzing. From mastering the perfect Windsor knot to conjuring up a loaf of sourdough, people are eager to learn. If you're a business, especially one rooted in practical solutions, crafting 'how-to' content tailored to your industry could be your ticket to engagement.

  1. How to make a cake
  2. How to play guitar
  3. How to cook chicken
  4. How to code
  5. How to lose weight
  6. How to draw
  7. How to write a resume
  8. How to start a business
  9. How to do your taxes
  10. How to invest money

It’s all about being relevant, helpful, and adding value to the conversations that matter to your audience.

What About the Rest of the World? 15 Most Asked Questions On Google Globally

In the latest global snapshot of our digital curiosities, it's evident that our online searches are as diverse as our human experiences. Alongside the practicalities, existential questions like “What is love?” have found their way to the top. This isn't just a testament to late-night musings; it's an insight into the collective human psyche. We're not just seeking solutions; we're yearning for deeper understanding. For businesses, this shines a light on a pivotal truth: success lies not just in addressing the 'what' of your product or service, but more importantly, the 'why' and the emotional resonance it holds for the individual.

In a digital age, it's this blend of practicality and emotional connection that truly engages.

Data source: Ahrefs

Expect the Unexpected

Our searches can sometimes be as unpredictable as the Scottish weather! From whimsical queries about mythical creatures to practical questions about local amenities, the diversity is astounding. It’s a gentle reminder that a sprinkle of creativity and a dash of the unexpected can make your brand memorable in the crowded digital landscape.

Embracing the unpredictable nature of online searches can help businesses stay adaptable and innovative. It’s about finding the balance between meeting expectations and surprising your audience with something unexpected.

  • Competitor Reports Are Crucial: Knowledge is power. Regularly review competitor reports to understand what they're focusing on. This insight ensures you're always a step ahead, interpreting audience searches in a way that keeps you at the forefront.
  • Explore Google's Trends: Dive into Google’s trending searches. They're not just data points; they're potential goldmines for businesses.
  • Identify Relevant Queries: Pinpoint searches that align with your industry. The key is to offer clear, concise answers that position you as an authority.
  • Craft Engaging Content: Build content around these trending topics. And always remember to infuse it with a touch of Fife's unique charm to resonate locally.
  • Engage on Social Media: It's not just about broadcasting; it's about conversing. Engage with your audience, seek their opinions, and address their queries. Every interaction is an opportunity to strengthen relationships.

A Penny For Your Thoughts

Here at Inspire, we delve deep into the world of online trends to uncover the stories they tell. We believe that understanding these digital curiosities is key to crafting strategies that resonate and connect.

Whether you’re a hidden gem in Kirkcaldy or the heartbeat of Dunfermline, let’s reflect: What are your potential customers curious about? And how can we ensure they find the answers they seek with you?

Eager to uncover more about the enigma of online searches? Drop me a line by clicking the button below, and let us help you find the key to your audience's thoughts.

Connect with me on Linkedin

If you have any questions, fancy a chat or are looking for an introduction to someone, message me on Linkedin.

If you want any specific advice about anything digital, I'm here to help. Give me a call on 01738 700 006 or drop me a line and I’ll get right back to you.

Best regards,

David Dwyer
Director - Inspire Digital

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