Coffee Break Wins

It's dark outside when I wake up and dark outside when I finish up. Seems like the days are becoming shorter as we approach December, and it feels like time is at a premium.

So, with that in mind I thought I'd share with you a few easy digital wins for your business that you can get started during a coffee break.

What do people say about you?

Did you know that according to the latest Podium research, 93% of internet users have made a purchase based on an online review?

Almost every online business (whether you sell products or services) is heavily affected by reviews. In fact, some businesses are dependent on regular positive Google Reviews. It takes only a minute to complete a Google Review but the positive effects can last for years.

The more reviews you have, the more Experience, Authority and Trust you demonstrate online. But this isn’t the only benefit. Having good reviews...

Generates more leads. 88% of people trust online reviews as much as personal recommendations. This leads to a much higher conversion rate for businesses with positive reviews.

Results in more sales. Research by Brightlocal suggest that consumers read at least 10 reviews before making purchases. The more reviews you have, the more likely it is for someone to buy from you.

Is free. It’s free to set up Google Reviews and respond to them. Which is a pretty good deal for positive advertising on the world’s largest search engine. Check out this guide to setting up Google Reviews for your business.

Opportunities Forever

Black Panther: Wakanda Forever is about to hit cinemas this week in the UK. The internet's been on fire with speculation, theories and excitement about the movie. I thought it would be fun to find out exactly what Marvel fans are searching for online.

In the UK everyone wants to know who has picked up the mantle of Black Panther for the new movie. Marvel has understood the assignment by (somehow) keeping this info under wraps during marketing for the movie... keeping fans guessing, speculating on Twitter and most importantly: buying tickets. The movie is estimated to bring in a wild $175M during its debut weekend.

Drop me a message if you'd like an Opportunity Report for your business.

Free tools agencies don't want you to know about

If I had a pound for every new piece of software, I've tried over the past year... you get the picture. Most of them end up duds, but there are a few that have been substantially impactful for me personally and professionally. Here's a few free tools that web development agencies don't want you to know about.

I Love PDF - Anything you need to do with a PDF, you can do here.
Google Trends - Always be on the ball with what's trending on Google
Buzzsumo - Find content that performs best for your business
Hotjar - Ever wondered how people use your site? Find out here.

If you need any advice or want a suggestion on software that could solve a problem for you, just ask.