Fife Learn: The future of Scottish tourism in a digital world

2nd April 2018

Fife Chamber of Commerce partnered with the Institute of Directors (IoD) to deliver its latest interactive Fife Learn session – part of the Chamber’s exciting programme of joint learning events bringing industry experts and local businesses together for knowledge sharing and development.

VisitScotland Chief Executive Malcolm Roughead provided the keynote speech during the event at the Cluny Activities Centre, addressing the great extent that tourism supports jobs in Fife, both directly and indirectly, and the impact and opportunities digital marketing can provide for Fife tourism.

A Fellow of the Institute of Direct Marketing and a Fellow and former Chair of the Marketing Society in Scotland, Mr Roughhead spoke on how digital technology forms an important part of VisitScotland’s strategic communications to promote Scotland as a destination and boost tourism business, and how the its vital to constantly innovate to stay ahead of the competition.

Speaking after the event, Mr Roughead said:

“With its stunning scenery, fascinating history and world class attractions, Fife has a wonderful tourism offering. I was delighted to speak at the latest Fife Learn event and discuss ways local businesses can ensure they make the most of the benefits tourism brings to the region.

“Tourism is more than a holiday experience – it is integral to sustaining communities across Scotland by generating income, creating jobs and stimulating social change.”

Fife Chamber Chief Executive Alan Mitchell said:

“Tourism is one of the world’s largest and most competitive industries – and Scotland plays a major part as a popular global tourist destination. Fife in particular is home to many excellent and successful businesses competing and thriving in tourism.

“Fife Chamber is proud to support tourism in Fife, working closely with our members and businesses across the Kingdom to successfully spread the word that Fife is a fascinating, historical and varied tourism destination – and a great place to do business.”

Chair of the IoD Fife Branch, Ian Collins added:

“Malcom’s insight into how VisitScotland, and the tourism businesses it supports, constantly strive to find innovative ways to promote Scotland’s tourism credentials, provided valuable talking points for all attendees.”

For information on upcoming Fife Chamber events, please see:

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