Google Ads for Charities

24th June 2022

Did you know that registered UK charities can receive up to £8000 PER MONTH to run Google Ad campaigns?

Despite being such a generous and beneficial grant, Inspire was shocked at the lack of knowledge charity owners and workers had about the availability of the grant. To increase awareness of this unique opportunity, Inspire has sent out a helpful guide for Fife Chamber Members a few weeks ago, here are the key points they covered:

What are Google Ads?

Google’s Pay Per Click (PPC) campaigns shoot content straight to the top of page one of their search results. These can cost a fortune, but they receive high numbers of clicks and traffic when used effectively.

What are the benefits of paid advertisement?

With Google dominating the search world, experts estimate over 3 billion searches through their engine PER DAY! Therefore, everybody wants to rank on Google. By opting for paid ads, any organisation can push their website up the ranks without the considerable efforts organic SEO can bring.

Especially for charities, this ups the opportunity to tap into the high-volume traffic and spread their message to a wider audience. So, if you qualify for an amazing grant supporting this endeavour, why not take advantage?

Who is eligible and how do charities apply?

To access this generous Google Grant there are a few boxes that need to be checked. To qualify an organisation must:

  • Be registered as a UK charity
  • Hold current and valid charity status
  • Acknowledge and agree to Google’s terms and conditions regarding non-discrimination and proper donation practices
  • Have proper security certifications in place on your site
  • Have a live website with relative content that proves you are who you say you are

If you feel you meet all the above criteria and you are interested in applying for a Google AdWords Grant, you can start the process through the Google Grants for Non-Profits web page:

Ultimately, the wider you can spread your message, the more donations can come in from all over the world.

If you have any further questions, you can submit a question through their web surgery online form:

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