Long gone are the days of physical CVs, but are online recruitment companies also becoming obsolete?
For a long time, companies depended on third-party recruitment sites to advertise their vacancies, collect applications and weed out the best candidates for the role. In fact, if a business didn’t advertise its job listings across multiple different recruitment sites, it was unlikely that anyone would see or apply for the job.
However, in the summer of 2017 Google launched its own answer to job listings; Google for Jobs. This has slowly but surely changed the online recruitment game, making it easier for both companies and candidates to advertise and find roles respectively.
So, when a member of the Fife Chamber approached David wondering how they could use SEO to effectively advertise for a new position, David was more than happy to explain the ins and outs of Google for Jobs.
How Google for Jobs changed the recruitment landscape
As job searches on Google increased year on year, the clever brains at Google saw a space in the online market for job listings and decided to take advantage.
Somewhat surprisingly, Janice Chaka of Buisness.com has cited that around 30% of ALL Google searches are job-related. This translates to around 300 million searches per month, all of whom would have started their job search on Google but then would have moved back and forth between different recruitment sites as their search goes on.
Google realised that they could create a new on-page feature that allowed users to find jobs faster and easier, but which also kept users on Google as opposed to entering other websites. |
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