Increase Web Traffic with On-Page SEO | Inside Track with David Dwyer

19th April 2024

Understanding On-Page SEO: A Quick Guide

Have you ever wondered what makes some websites rank higher on Google while others struggle to get on page 10? The answer lies in the art of on-page SEO.

In this edition of Inside Track, I’m going to introduce you to the world of on-page SEO. I'll define what it means and why it’s important. I’ll also be sharing some practical tips that you can start implementing to boost your own website’s performance!

So, are you ready to land at the top of Google's search results and attract more visitors to your site?

Let’s get into it.

What is On-Page SEO?

On-page SEO is also known as on-site SEO. It’s the process of optimising the content of your web pages to help users and search engines understand your site better.

By optimising specific elements in your website (e.g., metadata, URLs, headings, etc), your site can rank higher on the search engine results page (SERPs) and eventually attract more relevant traffic.

However, this is only one way to improve your SEO performance. Major search engines, such as Google, analyse your website based on three primary factors: on-page SEO, off-page SEO, and technical SEO.

Here’s the difference between the three:

  1. On-page SEO refers to the page elements facilitating the crawling and indexing processes by search engines.
  1. Off-page SEO involves strategies outside your website's content like link building, social media marketing, and influencer outreach to enhance your site's authority and credibility.
  1. Technical SEO covers elements beyond on-page and off-page practices, including structured data, site speed, and mobile optimisation.


Why is it Important?

Well, the answer is simple: Google prioritises user experience, and they do it by providing users with relevant and high-quality sites that match their search intent.

To do this, the search engine analyses the on-page elements of a website to check whether it has the content that answers to the user’s search intent.

That’s why above all else, it’s crucial to create valuable content that will deliver helpful and appropriate information to visitors.


5 Effective Ways to Optimise Your Website

Now that we’re aware of what on-page SEO is and its importance to your business, it’s time to get into action.

Below, I've listed 5 ways to help you optimise the on-page elements of your site in an attempt to improve your website’s rankings:

  1. Craft compelling and relevant content: Content is the backbone of on-page SEO. Keep in mind to always write engaging, informative content that resonates with your audience.

  2. Customise your metadata: Know the clickable title that pops up when you search for something in Google? "10 Best Places to Explore in Asia". That’s what's known as a meta title. And the paragraph below is your meta description. They are an overview of what that specific page is all about. It's important to make it clear, relevant and enticing to enhance your click through rate. Including a primary keyword in your meta title is best practice SEO.

  3. Make your URLs user-friendly: Don’t make your URLs complicated; simple URLs are the way to go. Ensure your URL matches with the topic of your website to help Google better understand it. The more Google is aware of the content of your site, the more it will appear on relevant queries.

  4. Strategic use of keywords: Avoid stuffing your content with keywords. Instead, carefully place them on areas that users and search engines usually scan. This means placing your target keyword in your title tags, H1, first paragraph, and meta description.

  5. Utilise internal linking: Internal links are hyperlinks that guide users to other relevant pages within your site. Including this in your strategy helps Google understand your site’s structure and encourages users to stay longer.


How Inspire Can Help

My team and I understand the importance of integrating on-page optimisation into your SEO strategy. The Visibility team work with all sorts of business types to help improve their on-page SEO, which in turn leads to more clicks and eyeballs online.

Please keep in mind that SEO is a broad topic, and one email on one particular aspect of it is never going to be enough...

But if you are interested in discussing this topic in more detail, I’d be happy to chat further. I can also share advice on how you can optimise your on-page website elements for better search rankings.

Send me an email by hitting the button below and we can pick this conversation up at a later date.


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