Inside Track: How Effective Design Can Benefit Your Business

12th May 2023

How Effective Design Can Benefit Your Business

Design is the visual language that speaks to your audience, conveying your brand’s message and values. The right design can create a lasting impression and help establish your brand in the minds of your customers.

But what are the essential elements in good design, and what are the key considerations that you need to be aware of when designing a website that converts?

I'll dive into all of the above and more in this week's Inside Track - design edition! Let's get into it.

Branding: A window into your business

A logo is the face of your brand, and therefore it's essential to create a logo design that captures your brand’s identity and gives a clear message to the customer.

A professionally designed logo can help your business stand out from the crowd and convey trustworthiness and credibility. According to research, 55% of first impressions are made by what we see (visuals). So when done correctly, your logo will become synonymous with your brand, and when people see it, they should instantly think of the values that your brand represents.

Your brand’s visual identity is a combination of elements, including colours, typography, and imagery.

Through a cohesive brand identity, you can make your business more recognisable and memorable, leading to better customer engagement and superior marketing.


UX: Don't forget about your users!

UX design, or user experience design, refers to the way your site is designed.

Good UX design will encourage users to click through your site and spend time on it, whereas bad UX design tends to see an uptik in bounce rate and poorer conversion rates.

UX design includes facets of branding, design, usability, and functionality all tied together to (ideally) create a seamless product. Great UX design is essential for businesses as it can directly impact customer satisfaction, engagement, and retention.

Here are four reasons why good UX design is so important:

  1. Better User Experience: Great design ensures that your product or service is easy to use and navigate, making it more accessible and enjoyable for your customers. It can also help reduce the learning curve and increase user adoption rates
  2. Increased Customer Loyalty: Customers are more likely to return to a product or service that they have had a positive experience with. Great UX/UI design can create a positive emotional connection with your customers, leading to increased loyalty and repeat business.
  3. Competitive Advantage: It can set your business apart from the competition, creating a unique and memorable user experience that differentiates your brand in the marketplace.
  4. Improved Business Performance: Good UX design can lead to increased conversion rates, higher engagement, and better customer retention, ultimately contributing to improved business performance and revenue growth.


How Inspire can help

Investing in professional design services can help your business establish a strong visual identity and stand out from the competition.

If you’re looking to enhance your brand’s design, the team at Inspire is here to help! Our team of experienced designers can work with you to better communicate your brand's vision and values to your new and existing customers.

We offer multiple types of design services to elevate your branding and UX, including:

  • Bespoke website design: Our experts will craft an eye-catching and search engine optimised website that caters specifically to your brand and intended audience.
  • Branding workshop & Brand Identity design: We run branding workshops with our clients to form a clear direction for the brand. From there, we create a logo and visual identity guidelines.
  • Marketing materials: We provide support for both print and digital marketing needs, including ad banners, social media visuals, and video production.

Do not hesitate to reach out to me directly with your thoughts and requests about branding! I'd be delighted to answer any questions or set up a call with our design team to go over your requirements.


Connect with me on Linkedin

If you have any questions, fancy a chat or are looking for an introduction to someone, message me on Linkedin.


If you want any specific advice about anything digital, I'm here to help. Give me a call on 01738 700 006 or drop me a line and I’ll get right back to you.

Best regards,

David Dwyer
Director - Inspire Digital

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