Let’s talk, shall we? - Inside Track with David Dwyer
Let's Talk, Shall We?
Ever chatted with Siri about tomorrow's weather? Or asked Alexa to play your favourite song? If so, you're already part of the Voice SEO revolution.
In this edition of Inside Track, I will unearth exactly what Voice SEO is, give some helpful advice on how you can leverage this emerging trend, and shine a light on how it is transforming our digital landscape.
So, tuck your keyboards away and prepare your vocal cords as we find out more about the exciting new trend of Voice Search.
The Spoken Word (in the Digital Age)
Gone are the days when our fingers did all the talking. With Voice Search, convenience combines with speed in a bid to give users a smoother search journey.
Phrases like “Hey Google, where’s the nearest coffee shop?” or “Alexa, set an alarm for 7 am” are more than just commands; they're a window into the changing dynamics of online behaviour. This recent trend of choosing speech over text shows a monumental shift towards a more interactive and user-friendly digital journey, which is more accessible than ever before.
But how will the upsurge of Voice Searches impact your business's SEO results and web traffic?
There's no doubt that Voice Search presents a unique chance to stand out and become the voice of reason amidst the digital noise. Doing so, however, will mean adapting your current marketing plan to fit with this emerging trend. Let us now explore the steps you can take to gain some quick wins.
How to Leverage Voice Search for SEO
Voice search is conversational, direct, and expects precise answers. For businesses, this is a golden chance to craft content that's more than informative. Your content must be engaging and interactive to really get hits.
How to tap into this, you ask?
Start by mirroring the natural flow of conversation in your content. When people ask, “Where’s the nearest coffee shop?” or “What are the best running shoes?”, they want quick, relevant answers.
Your content should be the perfect blend of informative and conversational, making your audience feel heard and helped.
Key Strategies for Voice SEO:
- Use Natural Language: Write as you speak. Incorporate questions and answers in your content that align with common voice search queries. Pose questions and answer them succinctly and accurately.
- Create FAQ Pages: Develop comprehensive FAQ sections that answer common queries related to your industry. This directly aligns with the type of questions asked through voice search.
- Optimise for Featured Snippets: Aim to get your content in Google’s Featured Snippets. This is often the first result voice assistants read out.
Local Queries, Global Impact
Many voice searches have a local touch. Think “Find the best bookshops near me” or “Schedule a spa appointment in the city centre”.
Such queries are deeply rooted in local contexts, offering businesses a prime opportunity to spotlight their local presence. But how can you ensure your business is showing up for these local searches in front of your competitors?
Well, having an active and strong Google My Business profile is pivotal. If you are ranking high in your local area, have great reviews and all your information is up to date, then Voice Search is more likely to choose your profile over someone else's.
Strategy Time: Speaking the Language of Voice SEO
Understand the Queries: Pinpoint frequent questions in your sector and craft content that provides clear answers.
Embrace Local SEO: Ensure accurate listings on local directories and tailor content for “near me” searches.
Mobile First: With most voice searches on mobile, a mobile-friendly website is non-negotiable.
Competitor Analysis: Keep an eye on competitors to stay ahead in the voice SEO game.
Engage in Conversations: Use platforms like social media to interact with your audience, understand their needs, and refine your strategies.
Your Voice in the Digital Landscape
Every business has a distinct voice and a unique message. At Inspire, we ensure your voice isn't just another soundbite but a meaningful dialogue that resonates with your audience.
Keen to make your business fluent in the future's language? Get in touch so we can craft digital strategies that ensure your voice is clear and compelling.
If you want any specific advice about anything digital, I'm here to help. Give me a call on 01738 700 006 or drop me a line and I’ll get right back to you.
Director - Inspire Digital