Scottish Enterprise - International Trade Events 2017

Please see below list of upcoming Scottish Enterprise international events. All events can be booked via www.scottish-enterprise.com/events or by calling 0845 607 8787 or email: [email protected]

EVENTS & WORKSHOPS

22 AUGUST 2017 India smart cities seminar DoubleTree by Hilton, Edinburgh

Overview: Meet with experts in this free seminar to understand India’s smart cities mission, learn about opportunities and gain valuable insights on doing business in India.

Target Audience: Open to all Scottish businesses with international in exploring new opportunities in India.

07 SEPTEMBER 2017 Insight to the German market – Business opportunities in Germany Online

Overview: Join this insightful webinar to uncover fresh opportunities to grow your business in Germany. Get an overview of the German market, learn the opportunities in key sectors and get advice on “do’s and don’ts” for first time exporters.

Target Audience: Open to all Scottish businesses with international growth ambitions.

12 SEPTEMBER 2017 Angus Business Week - Increase your international sales online

Save the date The Royal Hotel, Forfar

Overview: If you already have an eCommerce website and are looking to increase domestic and international sales or if you need practical support to get started internationally, we can help. Join this session hosted by Scottish Enterprise and Angus Council as part of Angus Business Week.

Target Audience: Open to all Scottish businesses with international growth ambitions

18 SEPTEMBER 2017 Retail and China – Protect your brand Scottish Enterprise, Edinburgh

Overview: Find out about protecting your brand and intellectual property in China and get practical steps on what to do if things go wrong, including how to address infringement, bad faith trade mark applications and other challenges.

Target Audience: The session is suitable for companies large and small, from consumer retail sectors seeking to export to China, or looking to prevent infringing products from China undermine competitiveness in the UK or global markets.

18 SEPTEMBER 2017 Succeeding in China – How to mitigate IP risk Scottish Enterprise, Atrium Court, Glasgow

Overview: Find out about the main intellectual property (IP) risks of doing business in China. Find out how these risks can affect exporting, manufacturing, joint research and other projects and get practical steps on how to mitigate these risks.

Target Audience: The session is suitable for companies large and small, from all sectors seeking to explore a range of opportunities in China.

21 SEPTEMBER 2017 eCommerce and eMarketplaces: The opportunity Scottish Enterprise, Edinburgh

Overview: Join this practical session for expert tips and advice on how to optimise your ecommerce website and digital channels. Gather deeper insights on the opportunities to test your products and services through marketplaces. The aim is to grow your domestic and international sales.

Target Audience: Open to all Scottish businesses with international growth ambitions.

27 SEPTEMBER 2017 Preparing to Export introductory workshop Business Gateway Clackmannanshire, Alloa Business Centre, Alloa

Overview: This is an introductory workshop on exporting. It covers areas such as market entry options, international marketing, developing your international pricing policy and creating your export plan. In order to attend you will need to sign up for this workshop by 20 September 2017.

Target Audience: Open to all Scottish businesses with international growth ambitions. Not for intermediaries or suppliers of international trade services.

04 OCTOBER 2017 Dumfries Business Development Day with eCommerce experts including Google Easterbrook Hall, Dumfries

Overview: Join practical sessions throughout the day to hear from eCommerce expert Stephen Whitelaw on Attracting international customers: SEO and Social Media and The Future of the Web. Hear from Google on How to Tell Your Story Online and Reach New Customers Online.

Target Audience: Open to all Scottish businesses with international growth ambitions.

06 OCTOBER 2017 Online Marketplaces: Your shop window to the world Business Gateway, Dundee

Overview: How do you know which eMarketplace is the best fit for your business? This workshop will help you increase your sales by finding the best places to engage with customers online, including Amazon, eBay and Alibaba.

Target Audience: Open to all Scottish businesses with international growth ambitions.

12 OCTOBER 2017 How to develop an international digital strategy Jurys Inn, Aberdeen

Overview: This workshop helps you develop your online strategy for growing your business internationally. The tips and advice also covers mobile technology, and you’ll have a chance to learn how to integrate your online strategy with your wider marketing strategy.

Target Audience: Open to all Scottish businesses with international growth ambitions.

17 OCTOBER 2017 Online security and fraud prevention with international trade Scottish Enterprise, Edinburgh

Overview: This practical session will cover how to secure your business online when conducting international trade, including how to secure your customers’ data and how to mitigate cyber risks when dealing with other countries.

Target Audience: Open to all Scottish businesses with international growth ambitions.

25 OCTOBER 2017 How to develop an international digital strategy Falkirk Stadium, Falkirk

Overview: This workshop helps you develop your online strategy for growing your business internationally. The tips and advice also covers mobile technology, and you’ll have a chance to learn how to integrate your online strategy with your wider marketing strategy.

Target Audience: Open to all Scottish businesses with international growth ambitions.

02 NOVEMBER 2017 Attracting international customers using SEO and social media – Save the date Scottish Enterprise, Atlantic Quay, Glasgow

Overview: Learn about Search Engine Optimisation (SEO) strategies for your website and engaging with customers online. It also covers how to develop your social media channels for an international audience and how to use data to improve your website’s effectiveness.

Target Audience: Open to all Scottish businesses with international growth ambitions.

09 NOVEMBER 2017 Attracting international customers using SEO and social media Scottish Enterprise, Glenrothes

Overview: Learn about Search Engine Optimisation (SEO) strategies for your website and engaging with customers online. It also covers how to develop your social media channels for an international audience and how to use data to improve your website’s effectiveness. This workshop is hosted by Scottish Enterprise and Fife Council as part of Fife Business Week.

Target Audience: Open to all Scottish businesses with international growth ambitions.

14 NOVEMBER 2017 Attracting international customers using SEO and social media Business Gateway, Dundee

Overview: Learn about Search Engine Optimisation (SEO) strategies for your website and engaging with customers online. It also covers how to develop your social media channels for an international audience and how to use data to improve your website’s effectiveness.

Target Audience: Open to all Scottish businesses with international growth ambitions.

29 NOVEMBER 2017 Online Marketplaces: Your shop window to the world Business Gateway, Stirling

Overview: How do you know which eMarketplace is the best fit for your business? This workshop will help you increase your sales by finding the best places to engage with customers online, including Amazon, eBay and Alibaba.

Target Audience: Open to all Scottish businesses with international growth ambitions.

31 JANUARY 2018 Online security and fraud prevention with international trade Business Gateway Clackmannanshire, Alloa Business Centre, Alloa

Overview: This practical session will cover how to secure your business online when conducting international trade, including how to secure your customers’ data and how to mitigate cyber risks when dealing with other countries.

Target Audience: Open to all Scottish businesses with international growth ambitions.

28 FEBRUARY 2018 Attracting international customers using SEO and social media Falkirk Stadium, Falkirk

Overview: Learn about Search Engine Optimisation (SEO) strategies for your website and engaging with customers online. It also covers how to develop your social media channels for an international audience and how to use data to improve your website’s effectiveness.

Target Audience: Open to all Scottish businesses with international growth ambitions.

MARKET VISITS 06 NOVEMBER – 08 NOVEMBER 2017 USA Market Visit – Save the date Chicago

Overview: Join this multi sector market visit to Chicago with the opportunity to extend the visit to Kentucky or Denver. The visit will consist of market briefings from local partners, as well as a legal overview and financial considerations for trading in the USA.

Target Audience: Open to all Scottish businesses looking to enter the USA market.

25 NOVEMBER – 30 NOVEMBER 2017 Middle East Market Visit Dubai, Abu Dhabi and Kuwait

Overview: Fast track your business in the Gulf region by joining a Scottish delegation on our market visit to Dubai and Abu Dhabi with optional extension to Kuwait.

Target Audience: Open to all Scottish businesses with desire and capacity to extend their exports in the Middle East.

In 2018 we plan on running market visits targeted at new exporters to “easy to enter markets” including Italy, Spain, Iceland, Switzerland, Poland, Norway and Sweden. If you would like to find out more about these market visits please email: [email protected]

EXPORT SERVICES

All export services can be accessed via the doing business outside of Scotland section of the site: www.scottish-enterprise.com/international

Export Advisory Service: www.scottish-enterprise.com/exportadvice

International Market Research Service: www.scottish-enterprise.com/market-research

Events: www.scottish-enterprise.com/events

ExportSavvy (online tool): www.exportsavvy.co.uk/scotland/web

All events can be booked via www.scottish-enterprise.com/events or by calling 0845 607 8787 or email: [email protected]