Sephra Popcorn Rolled Back at ASDA as Part of World Cup Sales Drive

SEPHRA POPCORN ROLLED BACK AT ASDA AS PART OF WORLD CUP SALES DRIVE

Watching the current FIFA World Cup certainly calls for a delicious tub of popcorn, such as Sephra, the UK’s favourite tubbed popcorn, at your side.

Thanks to the popcorn’s on-going relationship with Asda, one of its premier supermarket stockists, football fans can take advantage of a reduced “roll back” price point on Sephra’s 140g tubs, which is running throughout the Tournament in all 300 Asda stores across the UK.

Available in a range of classic flavours, such as Sweet, Salted, and Sweet & Salty, with seasonal varieties too, Sephra Popcorn is a quality wet popped popcorn, packaged in distinctive, striped, foil lined tubs.

“What could be better than enjoying our soft and crunchy popcorn during the match?” said Callum Bond, Sales & Business Development Manager from Sephra Popcorn. “We are pleased to hear that Asda, the supermarket which has supported Sephra Popcorn since it first began, is making it even more affordable for customers to buy a 140g tub.”

“They have helped us grow Sephra Popcorn to be the UK’s Number One tubbed brand. This price reduction will drive sales, and encourage those who may not have tried Sephra Popcorn before, to give it a go, as well as rewarding customers who are already firm fans of the Sephra Popcorn experience,” added Callum.

“Overall, this year’s World Cup has 104 games to watch, more than ever before, so there's plenty of opportunity to stock up on snacks to enjoy in front of the TV,” finished Callum.

Sephra Popcorn can be found in major retail and entertainment venues across the UK, including Asda & Morrisons, alongside independent cinemas, theatres, and sports stadia.

In a bid to introduce healthier choices, Sephra Popcorn is also available in 100g and 70g bags, with a choice of three of its bestselling flavours, Sweet, Salted & Sweet & Salty. Fully HFSS compliant, these bagged options offer a healthier, lower calorie popcorn, which is enabling Sephra to penetrate new markets and sectors.

Further details at www.sephra.com.