Stagecoach East Scotland marks 60 years of proudly serving Fife communities

17th May 2021

Stagecoach East Scotland, Saturday 15h May officially marked 60 years of proudly serving Fife communities and connecting people.

In 1961 control of Fife’s buses first passed to a local management team as W.Alexander & Sons bus business was broken up. Since 1985, named Fife Scottish Omnibuses Limited and since 1991 part of the Stagecoach family, the buses Stagecoach operate continue to be managed from the Kingdom.

There’s no doubt that a lot has changed since 1961. Vehicle technology has advanced beyond belief, digital information is the norm and the bus network has evolved many times.

Whilst the current situation prevents them from having a public celebration, Stagecoach East Scotland are inviting staff and customers, past and present, to share their memories of working and travelling with Stagecoach, Fife Scottish, and W. Alexander & Sons.

Today, Stagecoach East Scotland reveal their newly painted bus in heritage livery to bring memories back to those who may remember this style of livery around Fife.

To celebrate the changes and achievements over the years, their marketing team have also been running a competition for children to send in their creative ideas of what buses could look like in 60 years’ time.

Douglas Robertson, Managing Director for Stagecoach East Scotland, said: “Whilst the bus industry has seen much change, we’re proud to still be a Fife based company serving the people of Fife, by the people of Fife. We are thankful to all the people who have relied on us to get to work, go to school, meet up at the weekend and even find love over the years. Equally our team have been so important to us. Many of our colleagues have been with us for decades and they've had opportunities to work in different parts of the country, progress their careers and be part of major events such as, the 2012 Olympics and closer to home, the 2014 Commonweath Games and Ryder Cup.

“For me having started with Stagecoach in 1998 there are so many memories and most are of the fantastic people I've worked with.

“Sixty years is a massive achievement but it's not the end of our story. We have much to look forward to with the CAV Forth autonomous vehicle project under development and the growing realisation from people that we need to act to curb car usage. The next decade is sure to be as exciting as the last sixty years have been.”

Find out more about the 60th Anniversary and how to get involved.

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