The Donaldson Group Invests in E-commerce Capabilities with Senior Appointment

5th June 2023

Leading timber expert, Donaldson Group, has appointed Fergus Bell as E-Commerce Director of the Retail & Distribution division in a newly created role.

Fergus joins the Donaldson Group from the building supplies company Bradfords, where he was head of e-commerce and managed the business’ e-commerce proposition, including re-platforming and relaunching the website as well as implementing new digital services to add value for customers.

Fergus’ new role demonstrates the Donaldson Group’s commitment to investing in its e-commerce capabilities and strengthening the digital customer experience. Leading the digital commerce strategy within the Retail & Distribution division, Fergus will be responsible for maximising sales and the profitability of the e-commerce websites for timber merchant MGM Timber, cut timber supplier TimberCut4U, and online DIY marketplace Plane & Simple.

Commenting on the appointment, Graham Johnston, CEO of the Donaldson Group’s Retail & Distribution division, said: “With the acceleration of digital innovation across the timber and construction industries, we are pleased to bring Fergus on board to drive growth across our e-commerce offering. Fergus will be a key player in enabling the Group to be at the forefront of digital technology to provide our customers with the best possible omnichannel experience.”

Fergus added: “I am excited to take on this new role as E-Commerce Director within the R&D division. In this ever-changing digital environment, this is a fantastic opportunity as the Donaldson Group continues its focus on technology and innovation as the leading independent group in our markets. I look forward to working with my new team and colleagues to optimise the e-commerce websites and drive our digital strategy.”

Currently led by the sixth generation of Donaldson, the 162-year-old Donaldson Group comprises a total of 17 specialist timber and building product businesses and brands, operating throughout the UK from 46 locations employing over 1,700 people. The businesses that make up the Group trade and operate independently, sharing best practice, innovation, purchasing synergies, and market analysis.

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