ISMM Scotland Sales Seminar – Abertay University, Dundee. 21st September 2016
Tuesday, 26 July 2016
The ISMM’s Scotland Regional Group is pleased to announce the date for its upcoming seminar and networking evening.
The event which is designed exclusively for Sales Professionals and business owners of scale-up and start-up organisations, is set to take place on the 21st September at Abertay University, Dundee.
The ISMM welcomes the following speakers at this event:
Chris Marr – Leading voice of the growing Content Marketing movement in the UK
It’s fair to say that things have changed dramatically in the past 5-10 years. Consumers expect to be communicated with in a specific way, but as businesses we have not changed the way we communicate. This is a major problem if we want to continue to do business and be relevant in 2016 and beyond.
As consumers we have access to all the information to help us make an educated buying decision. We also know that we hate being sold to, in fact we avoid sales people as much as we possibly can – it’s the last thing we do!
Yet as businesses all we seem to do is try to sell.
As sales professionals we have to change the way we communicate if we want to survive. In his presentation Chris Marr provides a case for the future of sales and marketing.
Rick Messitt – Client Director, Zudu
Rick will be speaking on how digital technology is changing the way successful SMEs approach sales and marketing.
From boosting your online visibility and generating new leads to converting and keeping these customers Rick will show you what it takes to compete in 2016 and grow your business
Glenn Widelko – Coach and author of ‘The Stretch Zone’
The ‘Stretch Zone’ developed out of 10 years coaching and training within a talent and leadership development context. As an executive coach and L&D specialist Glenn was initially intrigued how often people asked for help with confidence. What was really interesting is that this was as much with people who would be described as hugely confident as it was with people who clearly lacked confidence.
Everyone has a stretch zone and confidence is an issue for everyone who has the courage to step outside their comfort zone.
Dawn Walton – Cognitive Hypnotherapist ‘Think It Change It’
YOU CAN’T READ MINDS, SO STOP TRYING
Our brains need a software upgrade. They are working on outdated rules for survival that come from the caveman days. In this talk, learn how these caveman rules of survival get in the way of your day to day life; whether in business or your personal life.
Learn how to be aware of these limitations and overcome them to be better at speaking to groups of people, in a sales negotiation, or even at an interview.
Wednesday, 21 September 2016 from 16:30 to 20:00
Abertay University – Hannah McClure Centre – 1-3 Bell Street, Dundee, DD1 1HP.
To book your free ticket please click here.