Held In Our Hearts announces new ‘Thrive For Five’ campaign

Wednesday, 7 April 2021

Held In Our Hearts announce their new fitness-focused campaign - ‘Thrive For Five’ This campaign directly encourages the charity's supporters to set themselves weekly goals and challenges in order to build up their ability over a number of weeks to run a 5k.

The ‘Thrive For Five’ campaign is framed around the concept of 8 weekly challenges where Fundraising Manager, Tracy Watt, an ultra-runner herself, will release encouraging and motivating videos setting out the fitness guidelines of the week - this will enable the campaign to be inclusive, accessible, and welcoming to participants of all fitness levels.

Tracy Watt, Fundraising Manager said; “ We know that now an end to lockdown is in sight, many people may be feeling uneasy at the changes taking place, or lacking in confidence at leaving the house. So we wanted to create a challenge that is inclusive and encouraging to ThriveForFive! Our hope through the campaign is to get our supporters out the door moving again and feeling happier, healthier and aiming to complete their virtual 5k with the Edinburgh Marathon Festival at the end of May.”

Fitness-focused campaigns can sometimes be a daunting challenge for some, so Held In Our Hearts notes that it is critical for this type of campaign to express to participants that everyone begins their fitness journey at different starting points, with different goals. The main focus being that participants challenge themselves and thrive towards a new goal which will help manage some of the anxieties we are all feeling coming out of lockdown.

The ‘Thrive For Five’ campaign also offers the participants practical training to participate in the upcoming virtual Edinburgh Marathon Festival (EMF) - a challenge which subsequently supports Held In Our Hearts through vital fundraising.

Fundraising through the Edinburgh Marathon Festival is vital in constructing community bonds, developing connections, and is critical for generating income to ensure the charity can continue its services for bereaved families.

Held In Our Hearts have continued to run a full service to bereaved families throughout the crisis, and have seen a successful adaptation to the shifted landscape of support services directly linked to the current pandemic and various restrictions and regulations.