Keep your B2B website in top shape with these 3 tips
Website best practices change all the time. When was your website last updated? Years ago? Then it’s high time to check if it’s still fit for purpose.
Here are a few things to check today:
- Does your website have an SSL certificate? Does it show a padlock in the address bar? (This is important to rank in Google these days)
- Does your contact page show a clear address, telephone number and and an easy contact form? (Keep your contact form as simple as possible - preferably only 3 fields - Name, Email, Message - to avoid friction and get visitors to leave you a message).
- Look at your website navigation: Without knowing what you do, does your navigation provide clear information about your products and services or is it too generic? A generic navigation only includes things like Home, About, Services, Contact. A much better navigation shows options like this: Home, Commercial Scaffolding, Industrial Scaffolding, Domestic Scaffolding, Contact.
Do you need help with your website or are you considering a re-design? Arrange a meeting and get the ball rolling. We are Business Image Services Ltd in Dunfermline, specialising in B2B Websites and SEO ([email protected]).