New brand for Edinburgh Airport

New identity reflects airport’s growth, ambition and role as Scotland’s gateway to the world.

Edinburgh Airport has unveiled a new brand identity reflecting its position as Scotland’s busiest airport and its ambitions for the future.

This new brand marks the next stage in the airport’s development, building on its recognisable identity and years of success while giving it a more modern and confident look that reflects its new ownership and its exciting future.

The new identity comes as the airport continues to grow its connectivity and begins a £500 million first phase of a multi-year investment programme to transform the airport campus and improve the passenger experience, and forms part an important part of Our Future, the airport’s long-term vision for continued growth and its role as Scotland’s main international gateway.

The airport worked with Edinburgh-based marketing experts Lane to develop the new identity, continuing its approach of working with local suppliers and organizations wherever possible.

The revamped brand retains recognizable elements of the existing Edinburgh Airport identity, including the iconic air traffic control tower, while modernizing the look and creating a stronger, more flexible brand for use across the airport, digital channels, and international markets.

Mark Johnston, Chief Executive of Edinburgh Airport, said:

“It is incredibly exciting that one of my first actions as Chief Executive is to launch a new brand that reflects the enormous success Edinburgh Airport has experienced and our ambition to build on it.

“We have grown to become Scotland’s busiest airport and cemented our position as Scotland’s gateway to the world, and our brand needs to reflect the airport we are today and where we want to go next. This is another important part of Our Future.

“We have ambitious plans for the airport and for the role we play in connecting Scotland with the world and this new identity reflects that ambition.”

Chris Bruce, Managing Director of Lane said:

"A new brand is a statement about the future, and Edinburgh Airport's is an ambitious one. As a long-term partner of the airport, we're proud to have worked with the team on an identity that established that success and now matches that future ambition."

A spokesperson for VINCI Airports and Global Infrastructure Partners which own Edinburgh Airport said:

"Having a new brand to take Edinburgh Airport into this new chapter of growth and investment is hugely exciting. This brand brings together the story of Edinburgh Airport's phenomenal success over the past decades and its bright future of growth and delivering for Scotland and its passengers.”