UK PASTRY CHEFS CAN LOOK FORWARD TO EXPERIMENTING WITH DOMORI’S NEW PROFESSIONAL COUVERTURE RANGE

Exclusive partnership with CFW Ingredients & Supplies brings the range, containing 22 exclusive products, to the UK

CFW Ingredients & Equipment, the distribution division of Fife based Sephra Europe, has been announced as the exclusive distributor & web shop manager in the UK of Domori’s professional couverture chocolate range, in a move which brings a new, high-quality chocolate brand to a stagnant artisan chocolate market.

In bidding to enter the UK market, the Domori professional couverture range has the support and backing of CFW Ingredients & Equipment who have created a dedicated B2B e commerce web shop, with its own QR Code for simple ordering.

Ordering is simple, backed up with CFW’s superior customer service, which provides UK shipping, next day delivery, a dedicated phone line, no MOQ, and no delivery charges on UK orders over £150. UK based chocolatiers, chefs, artisan gelato specialists, patisseries and professional dessert makers can now easily access what is one of the finest collections of high quality, natural, single origin chocolate couvertures, together with signature blends & spreads, offering multiple applications, to be found anywhere in the UK professional market.

Product lines available to order now include three varieties of exceptional Criollo Cocoa Chocolate, Chuao at 75%, Ocumare at 72% and Canoabo at 62%. The range features also other varieties of Single Origin Milk and Dark Chocolates, sourced from the world’s premier cocoa producing countries, including Peru, Ecuador, Venezuela, Ivory Coast, Madagascar, and Tanzania.

Domori Essence Chocolate range, made with a blend of high-quality cocoa from Africa and Ecuador, are available in 70% dark, 57% dark, 37% milk and white chocolate grades. With four drop fluidity, these are ideal for all chocolate applications for everyday use.

Domori’s Cocoa Mass (100% cocoa), a key ingredient in premium ice cream & gelato, confectionery & pastry production, is part of the diverse twenty product portfolio.

A choice of two AUREA Cream Fillings, Sicilian pistachio and Italian hazelnut cream, complete the product choice.

UK based Sephra Europe, a market leader in dessert equipment & ingredient supplies, launched CFW.co.uk in 2017 as its own distribution arm. It now supplies a myriad of professional dessert sector brands, such as Callebaut, Nestle, Nutella, Monin, Royal Steensma and Cadbury.

Commenting from CFW.co.uk, David Archer, Managing Director of Sephra Europe, said: “It’s an absolute honour for us to partner with the Domori brand, and its distributor, IRCA, in bringing the professional couverture chocolate range to the UK. The opportunity to be involved in something as rare and special as Criollo chocolate certainly doesn’t come along every day. Domori is to be commended in its efforts to preserve this prized variety.”

David went on to say that he believed CFW and the Domori professional couverture range “were already achieving a great deal together.”

“The UK chocolate market has been stale, offering the same brands for far too long. We have an engaged customer base already, constantly looking to try new products, including the finest chocolates from all over the world. We view being able to sell Domori professional chocolate range as the perfect fit for us both to push forward and achieve success.”

He also said he believed there to be additional synergy between the Domori brand, and Sephra, in their joint desire to cause an element of market disruption.

“The Domori professional couverture range is very much the “new kid on the block”, a brand with which UK based chefs may not be hugely familiar. With our sales & marketing campaign underway, they now are. We are disrupting the professional chocolate choices in this country, setting the UK chocolate scene alight,” he said.

“We, meanwhile, are known for introducing innovative new products, such as our 50/50 blend of couverture and compound chocolate which offers greater affordability without compromising quality.”

With plenty of information on each of the products in the range, the Domori/CFW Web Shop is a one stop shop. It even has a recipe section to boost chefs’ inspiration as they try out the brand.

“As Domori’s professional couverture chocolate range grows in prominence in the UK, it’s essential that ordering is quick and easy,” said David Archer. “Along with the B2B e- commerce web shop being a fantastic resource, our staff are now fully trained on all product lines and are making face-to-face visits to many of our existing customers to encourage them to get on board with Domori.”

David finished by saying: “We wish to thank IRCA Group, who is the supplier & distributor for Domori in the UK & IE marketplace, for the faith it has shown in us. We look forward to being involved in the immersive experiences for chefs and chocolatiers, that are part of the ongoing launch of Domori’s luxury chocolate couverture range.”

Alessandro Crespi (Head of Sales UK & IE) from IRCA Group, said: “We have found in CFW & Sephra a very respected and engaged distributor who are fully supporting us as the Domori professional chocolate range enters the UK marketplace. We look forward to enjoying a long and productive relationship with them.”

Further details: https://domori.cfw.co.uk/

https://www.cfw.co.uk/domori-brochure