New Fife Visitor Initiative Launched at Vettriano Exhibition

21st June 2022

The Fife Tourism Partnership has launched a new initiative to ensure visitors to the Kingdom are aware of everything there is to see and do in the area. A visitor information QR code featuring the iconic Forth Bridge has been developed which takes visitors to the newly refreshed Welcome to Fife website (

The QR code was launched at a networking reception for tourism businesses, held at the newly opened Jack Vettriano: The Early Years 2022 exhibition at Kirkcaldy Galleries. Over 60 tourism businesses attended the event, giving them the chance to have an early viewing of the exhibition, and pass their inside information on to their visitors throughout the summer. It was also an opportunity for businesses to network and chat, following a very tough two years for the industry.

“It’s wonderful to see so many local tourism businesses coming together to enjoy the exhibition, which will be a huge asset to Fife over the coming months,” said Provost Jim Leishman who attended the event.

“Over the past few years visitors have changed the way they access information about destinations. The new QR code will be visible in a number of ways right across Fife and will make it easy for visitors to access the wealth of information and inspiration about things to see and do through the Welcome to Fife website. I look forward to seeing it when I am out and about myself!”

Versions of the QR code will be installed at key locations across Fife, including bus stations. Businesses can download a toolkit from the Fife Tourism Partnership website ( to use the QR code in bedrooms, reception areas, on menus and in emails, and printed copies are available on request.

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