The Rise of Social Commerce: Is Your Brand Ready For It?

Ready, Set, Shop: Understanding the World of Social Commerce

First of all, what is social commerce?

Just like e-commerce, social commerce is all about selling goods online. The only key difference is that everything happens directly on social media platforms. Instead of directing users to an external website, businesses can now showcase products, engage with customers, and even complete purchases right within apps like Instagram, Facebook, and TikTok.

And today, it’s on the rise!

Based on Statista’s report, the global social commerce penetration rate grew by 23.6% in 2023, and it’s expected to increase by another 5% by 2028.

And as more users prioritise convenience when shopping, businesses must adapt and step up their social commerce game to meet their needs.

Understanding Social Commerce

And why does it matter for businesses?

Social commerce is changing the online shopping game. Whether you’re a growing brand or an established business, here’s why it should be on your radar:

👌 Convenience for customers

Let’s face it — we’re all after ease these days. With social commerce, shoppers can “add to cart” and “check out” without ever leaving the app.

📈 Financial opportunity

Sales are important for businesses. With more people tapping “buy now” straight from their socials, the revenue potential is huge. Businesses can add this to their strategy to improve their ROI!

📢 Attract new audiences

If you want to catch the eye of younger, mobile-first shoppers, this is the way to do it. Today’s audience discovers brands between scrolls and stories. Being visible where they already spend their time helps you grow your following and turn casual browsers into loyal customers.

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Tips to get started with social commerce!

Ready to dip your toes into social commerce? Before you dive in head-first, it’s worth setting yourself up properly. Here are some no-nonsense tips to help you make the most of this growing trend:

📱 Choose the right platform

Not all platforms are the same. Think about where your audience hangs out. Is it Instagram, Facebook, or TikTok? Always remember to focus on where your audience is and build your strategy around it.

🛍️ Optimise product visuals and copy

Sharp, scroll-stopping visuals paired with clear, persuasive copy can make all the difference. Think of your product posts like shop windows. Make it impossible for users to walk past!

🎨 Be creative!

The beauty of social commerce is that you can have fun with it. Hop on what’s trending, tell stories, or show off your product in real-life situations. The more authentic and engaging, the better. Don’t be afraid to show a bit of personality because it goes a long way.

🤖 Use chatbots

Can’t be online 24/7? No fret! Chatbots can handle customer queries, recommend products, and even guide users through purchases while you’re catching some shut-eye. It’s like having a virtual shop assistant that never clocks out.

How To Create Engaging And Converting Content

HOW INSPIRE CAN HELP

There’s no doubt social commerce is here to stay and conquer the world of online shopping. And if you’re unsure where to begin or how to make it work for your business, that’s where we can help.

My team at Inspire doesn’t only know how to make social media marketing work. We are also experts in turning social channels into powerful selling platforms. We focus on understanding your audience, your goals, and your brand. Then build a tailored social commerce strategy to match. From eye-catching creatives to platform optimisation and clever automations, we’ve got your back.

If you’re ready to launch your social commerce for your business, I’d be happy to provide more insights that can help grow your business even further. Don’t hesitate to email me so we can continue our conversation there!

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