Stagecoach Partners with K107FM to Strengthen Community Connections in Fife

Stagecoach partners with K107FM to strengthen community connections in Fife

• New partnership with Kirkcaldy-based community radio station K107FM

• Enhanced customer engagement through on-air, digital and campaign activity

• Supporting local storytelling and strengthening connections across Fife communities

Stagecoach has announced a new partnership with Kirkcaldy’s community radio station K107FM, reinforcing its commitment to engaging with customers and communities across Fife.

Building on a strong existing relationship, the partnership will see Stagecoach work closely with K107FM to deliver regular on-air content, social media collaboration and integrated campaigns that reflect local priorities and interests.

The initiative will also include weekday weather sponsorship, refreshed monthly messaging and support for both regional and national campaigns.

K107FM has a well-established presence in the local community and has played a key role in amplifying Stagecoach messaging in recent years, including campaigns such as Electric Kirkcaldy and festive community initiatives.

The station’s social media channels have consistently delivered high levels of engagement, helping to extend the reach of positive local stories.

Through this partnership, Stagecoach aims to further strengthen its connection with customers by using trusted local platforms to share timely service information, promote value-led travel options and highlight community-focused initiatives.

Fraser Smith, Commercial Director at Stagecoach South Scotland, said:

“We understand the value of our friendship with K107FM: it enables us to connect to our customers and share information about our services. The reaction to some of the stories we’ve shared on social media has been extraordinary; for example, the story about one of our drivers, Charlie Pullar being invited to the Royal Garden Party garnered over 100,000 likes on K107FM’s Facebook page in the space of a day.

“This partnership allows us to build on that success, working together to deliver engaging, relevant content for local people while supporting campaigns that matter to the communities we serve.”

Alex Airnes at K107FM said: “Stagecoach’s decision to enter an annual partnership with K107FM underlines the growing value of community radio as a trusted local voice.

“We’ve already demonstrated the impact of working together through campaigns such as Electric Kirkcaldy, where our on‑air coverage and digital storytelling through social media helped bring new initiatives to a local audience.

“This agreement reflects the strength of that collaboration and the confidence that the UK's largest bus and coach operator has in K107FM’s ability to deliver meaningful, community‑centred communication. We're proud to have shared values of serving our communities and look forward to working with Stagecoach.”

Further details on upcoming campaigns and activity will be shared in the coming weeks.