Website Audits: Your Secret to Smarter Marketing in 2025!

17th January 2025

Comprehensive Website Audits to Level-Up Your Online Presence in 2025!

The New Year means fresh opportunities in our digital world. Therefore it is the perfect time to ask yourself: "Is my website ready for 2025?".

If it’s been a while since you’ve properly reviewed your website, now’s the perfect time to take action!

Think of a website audit as more than just a means of identifying issues. It’s about discovering opportunities. Hidden gems that can propel your business forward, but first require some investigation to bring them to the fore.

In today’s Inside Track, I’ll walk you through what exactly a website audit entails, the benefits it can bring to your business and how a comprehensive audit can set the stage for a standout year.

Ready to dive in?

What is a website audit?

A website audit is like a health check for your site. It’s a comprehensive process that involves analysing multiple components of your site to ensure it's functioning well and delivering the best user experience.

An audit will flag any outstanding issues or errors, pointing to which areas of the site are in need of some TLC. Additionally, an audit helps marketers to identify areas for improvement, allowing us to craft a detailed plan of what work needs to be done in order to improve the overall health and performance of the site.

A full website audit will examine and give recommendations on the following:

  • Health of the site
  • Issues and errors
  • Missing fields / data
  • Content quality
  • On-page SEO
  • Mobile responsiveness
  • Page load speed
  • Security
  • + more!

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How does an audit benefit your business?

When done right, a website audit can be a game-changer for your business. Once you take the time to properly optimise key aspects of your site that are flagged in the audit, your site performance should begin to improve.

This results in a better experience for your users, improved visibility on major search engines and greater potential of higher traffic, clicks and conversions.

Read below for a breakdown on how an audit helps in the following key areas:

SEO

Broken links, missing meta tags, or slow-loading pages? These SEO issues could be holding your site back! A website audit will identify these issues and give instructions on how to fix the problems, which will help to improve the visibility of your website.

Marketing

Your digital marketing efforts can be put to waste if you don’t have a strong, optimised site. By performing an audit, you can ensure a functional platform for your landing pages and conversion funnels, helping you maximise the ROI of your marketing strategies.

Lead retention

A bad website can make your visitors leave without taking action. This means missing valuable opportunities!

Through an audit you can uncover what’s holding your visitors back to help you keep leads engaged and moving through your sales funnel.

Click-through rate (CTR)

High CTR? Good job! That means the content and calls-to-action you created resonate with your users.

However, If you have low CTR, you can use website audit to evaluate elements like page titles, meta descriptions, and CTAs to make sure they’re aligned with what your audience is searching for.

User experience

Keep your website running smoothly through a website audit. Uncover where your site can be more user-friendly or see the pages that are running slower than the no 49 bus. An audit can help you identify where on your site needs revamped, allowing your digital partner to implement changes that lead to faster load times, intuitive navigation or more accessible design.

The result? Happier users who are more likely to trust and engage with your brand!

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How can an audit supercharge your digital marketing efforts in 2025?

Digital marketing is evolving rapidly. That’s why your tools and strategies must keep up to stay ahead of the competition.

With a website audit, you can ensure your website is running smoothly and functionally, allowing you to focus on other aspects of your business, safe in the knowledge your website is up to date.

An audit can support your business by:

  • Refine targeting: You can understand your audience better by analysing user behaviour and preferences on your site. This way, you can tailor your website content to resonate with the right people.
  • Maximise ROI: When your site is optimised for conversions, you can guarantee that every marketing pound is spent wisely, driving more measurable results throughout the year.
  • Data-driven decisions: Data is valuable, and you can use this to make informed decisions on your content, ads and strategies. You’d be surprised how it can give your campaigns a competitive edge in the market!

GUIDE TO ADVANCED ANALYTICS AND DATA-DRIVEN MARKETING

Inspire: Your partner in digital success!

My team at Inspire knows what it takes to turn a good website into a great one. We use advanced tools to dive deep into every aspect of your website and turn it into a powerful growth engine for your business.

Whether it’s fixing outstanding issues, improving user experience or optimising for SEO, we’re here to guide you every step of the way. If you want to elaborate more on this topic or are keen on having an audit ran on your own site, we can pick up the conversation via email.

To find out more, reach out to David at [email protected].



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